Sunday, March 14, 2010

Big Pharma's Messaging Success

"It's behind a medicine cabinet or a pharmacy counter, so kids believe it's safe," said Ava Cooper-Davis, special agent in charge of the DEA's Washington division, which covers the District, Maryland and Northern Virginia.
"It" is addictive prescription painkillers, like oxycodone.

The point of prescriptions is that the medicines they cover are dangerous. But when you grow up seeing advertisements with happy flowers and perky people for prescription drugs, you might get another idea.

1 comment:

MT said...

You mean like Marlboros being safe for cowboys?