Friday, February 03, 2006

What's in a Toothbrush?

Thanks to Andrew Leonard ("How the World Works," on Salon) who linked to this excellent globalization piece in Spiegel.
How many employees does it take to manufacture a toothbrush? Forty-five-hundred employees, 10 countries, five time zones. The making of one electronic toothbrush illustrates capitalism's global reach.

It features a pearly white finish and streamlined neck, purrs like a kitten, weighs in at 161.034 grams, and costs €130. Presenting the Elite, the perfect toy for the affluent of our world. The sun never sets on its empire. When it comes to the Elite, an 8 percent market share is too little, some 20 million users not nearly enough. Those who serve this plastic icon must do battle in places like the Philippines. On the outskirts of Manila, for example.

Keep reading.

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