Food-label regulator actually starting to regulate?

From the "Yes, Virginia" department, this just in from the L.A. Times blog:

Nestle rebuked by the FDA for misleading nutritional
labeling

December 25, 2009 9:02 am

The Food and Drug Administration came down on Nestle
earlier this month for marketing its childrens’ juice boxes as “medical” foods.

In a Dec. 3 letter, the FDA said the company mislabeled its Boost
drink, which comes in flavors like chocolate, vanilla and strawberry, “as a
medical food for the medical condition of ‘failure to thrive’ and also for
‘pre/post surgery, injury or trauma, chronic illnesses.’

...

A second letter dated Dec. 4 criticizes Nestle’s Juicy Juice line for, among other things, claiming the drink “helps support brain development” in children younger than 2. Also, the letter said the labels “may lead consumers to believe that the products are 100% orange/tangerine juice or 100% grape juice when, in fact, they are not.”